Telefónica opens the door for customers to charge Google or Facebook for their data

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Telefónica opens the door for customers to charge Google or Facebook for their data



We are going to put in the network in a transparent way in the hands of the users all the data and the value of their digital life so that they are the ones who decide", said the president of the company




   Telefónica is working on a new service through which its clients regain sovereignty over their personal data and it is they who decide what part of their life they want to share with Internet companies such as Google or Facebook and in exchange for what.

The new service, which they have called the fourth platform, was presented today by the President of Telefónica, José María Álvarez-Pallete, at the Telecommunications Meeting that is being held from today and until next Thursday in Santander, organized by the International University Menéndez Pelayo and the technological management AMETIC.

    Also the CEO of Vodafone, Vittorio Colao, has expressed in favor of giving the customer the option to choose what to do with their data, while the Orange president, Stéphane Richards, also present at the meeting, has not spoken about.

"We do not say whether we have to pay or not, the only thing we say is that we are going to transparently put in the hands of the users all the data and the value of their digital life so they can decide "he has pointed out.

"What is the value proposition that is derived between the OTT and users will depend on their relationship with users directly," he added. In statements to the press, he has given as an example that a client can decide to provide his location data to a company like Uber in exchange for an update, a discount or without asking for anything in return.

On when this new service will be operational, he said that it is something that they do not disclose and that they have been working on it for a year and a half, but they hope to present it soon.

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